Your lips are part of your contrast ratio — and if they're dry and washed out, they're dragging down your whole face. The Lip Luster is a hydrating men's lip oil packed with papaya seed, kalahari watermelon, and sea buckthorn that moisturizes on contact and adds a subtle tint to sharpen your look without anyone clocking it. The best lip product for men who take softmaxxing seriously. 5 seconds. Zero effort. Noticeably better.